She is a Businesswoman and investor, she was named by Startup Italia as one of the 100 women who are changing Italy. She is advisor of Women7 (G7) and W20 (G20), the civil society interest groups that aims to develop policy proposals on gender parity and empowerment for leaders of G7 and G20 member countries. She is currently CEO of TheBrandSitter, bespoke factory dedicated to the strategic development of high-end brands in international markets and founder of Angels4Women, the first group of business angels women born to support and develop female start-ups. Her managerial experiences include companies such as Trussardi and Ferragamo as Global Marketing and Communications Director, Superga and Value Retail as Chief Marketing & Communications Officer. She is engaged in mentoring and training of young talents that she supports in their entrepreneurial paths with innovation, vision and coaching skills. She published the book “Il Lusso… Magia & Marketing. Presente e Futuro del superfluo indispensabile “(5 editions from 2005) and is scientific director of the Luxury & Fashion Management area for the Sole24 Ore Business School. She is visiting professor at the most qualified universities and schools in Italy and abroad (Boston, Tampa, Moscow, Geneva, Doha, Dubai). Graduated in Marketing and Communications, EMBA in Leadership (IMD Lausanne), EMBA in Art and Cultural Heritage Management, Annamaria worked in international advertising agencies (TBWA, B Communications GGK, Attila & Co) as Strategic Planner and then continued her career in the world of fashion, lifestyle and luxury.