She is a luxury leader who since 2015 has served in Coty, initially as Chief Marketing Officier and since 2020 as President of Luxury Brands Division where she played a key role in building the foundations of its growth. Graduated from Bocconi University in Italy, she has a significant track record in luxury beauty and cosmetics and has held several senior positions at L’Oréal, Christian Dior Parfums, and Burberry.
At Coty, Simona led the luxury division’s transformation after the merger with P&G Beauty and directed the Luxury teams in their efforts to reinforce growth in fragrances, as well as accelerating and diversifying Coty’s skincare and make-up categories such as Gucci Make-up. She also integrated Burberry, Kim Kardashian and Kylie Jenner’s beauty businesses to Coty portfolio and established recognized icons in the fragrance world with Marc Jacob Perfect, Gucci Bloom, and Boss Bottled.
At the same time, she focused on product development, creative strategies and communicating key business drivers in Coty’s categories, along with building the company’s women leadership initiatives with mentoring support. A dear Soul Sister who brings sensitive and awakened leadership to brands and businesses toward giving back.