Kees Kruythoff

On behalf of Prof. Dr. Barbara Baarsma, G100 Global Chair- Sustainable Banking & Finance, we are pleased to welcome for this wing, G100 Denim Club partner and inspiring leader, Kees Kruythoff.

Kees Kruythoff is a global entrepreneur and public leader who lived and worked in Europe, South Africa, China, Brazil, and the USA. With a robust FMCG experience as well as a demonstrated passion for private sector as a force for good, he has been recognized as one of the 10 most prominent business leaders in Brazil in sustainability.

After 27 years of Unilever of which 8 years in the Global Executive Team, Kees now serves as Chairman & CEO for the LIVEKINDLY COLLECTIVE, a global plant-based food company. Additionally, Kees is Co-Founder and Partner of IMAGINE, a for benefit business and foundation. He also serves on several boards, as Chairman of Enactus, MrGreenAfrica, and board member of Distell and RCL Foods.

MOTIVATION TO JOIN THE LIVEKINDLY COLLECTIVE
The world has witnessed a meteoric rise in global demand for plant-based protein as people understand the toll an animal-based food system takes on the planetary health, human health and animal wellbeing.

Current events like Covid-19, will further accelerate this adoption. The LIVEKINDLY COLLECTIVE brings true scale to the plant-based protein industry across the entire production, delivery and marketing value chain. I am beyond excited to be a part of the Collective as this force for good marries both my love and expertise of the CPG sector, with my personal passions for environmental and social impact.

PERSONAL MISSION STATEMENT
As a next generation global leader I wish to channel my unique experience and limitless energy towards making a meaningful impact on the future of the world at large, of Africa in particular and of my 6 girls, using business as a force for good. Living life to the fullest ….. ‘Forever 21’ From success to significance!