Jovita Majauskaite

Jovita Majauskaite

She is the Founder & CEO, Meta Purpose Consulting, and Former Executive Director of UNICEF Lithuania, one of the world’s most highly regarded social welfare agencies, Jovita is building on her tradition of executive leadership. As founder and CEO of Meta Purpose Consulting, Jovita finds her passion in leveraging her expertise in the humanitarian sector to support the economic goals of progressive, for-profit organizations. Her philosophy and methodologies are rooted in noble purpose and sync with diversity, inclusion, equity, and sustainability. 

She believes any company in any phase of its transformation can benefit substantially from the business ideas of NGOs and other mission-driven groups. She is a strong consensus builder who knows how to relate to leaders, build and motivate teams, turn the strategic plan into action, and increase stakeholder value. Jovita is a big-picture thinker with a unique ability to move beyond the articulation of purpose and operationalize the vision. 

Her global mindset, focus on social responsibility, and breadth of experience in growth and turnaround environments differentiate her in a hyper-crowded marketplace. Her work involves assisting purpose-driven organizations in accelerating topline growth and creating a supportive, thriving culture. As an emerging thought leader on the role of soul and heart in global competitive strategy, she is witness to the power of mindset in incentivizing businesses, producing actionable insights, and transforming communities. 

In business and life, Jovita possesses a deep, vivid, and pure sense of higher purpose and recognizes this quality in others. She views her work as a calling, not a job or career. A dear Soul Sister with a commitment to excellence that manifests itself as consciously putting people first, embracing new challenges, and becoming a more influential advocate for humanity.