Hayat jmammou

Hayat Jmammou

She is Swiss based Philanthropist, Art Collector and Art Advisor, she is the Founder of Hayat Fine Art Advisory, Hayat Fine Art Selection, La Filature and H.J. Consulting. She manages some of the most important private and corporate collections, curates art exhibitions, organises events to protect historical sites such as a Roman site in Baalbek, Lebanon as also with Aliph, a Swiss based foundation acting for the protection of heritage in conflict areas. Her international business education has led her to path where she creatively combines her passion for art, anthropology, literature, opera, theatre, cinema, historical and mythological sites, with solidarity of cultural leaders globally. 

She particularly supports women art collectors and art aficionados as part of the International Women’s Art Collectors Club. She lectures on the art market and writes papers related to art and geopolitics, finance and economy. She donates to cultural institutions, organises charity auctions and supports artists in difficult times. She believes that in every society, culture and heritage matter deeply, even though silently but these remain one of the most important drivers of individual and collectively change. Born in Morocco and growing up in France she experienced a rejection of her culture and North-African background. Transforming her pain to passion, she began travelling the world at an early age to discover the diversity that makes our world full of richness, uniqueness and discoveries. She became convinced that our distinct Cultures and Heritages are not mere alternatives or nice-things to have, but they are fundamental human rights and needs for the individual and the collective to actively participate in and contribute to a global consciousness with lasting spirit of equality and inclusion. 

Before dedicating herself professionally into art, she worked within the Medical Devices Industries at an international level in senior management for a decade. Having this international and interdisciplinary background allows her to understand the importance of roots and identity – how important it is to understand the past to live the present and build our future, tapping into the full spectrum of our confidence, competence and creativity. Hayat wants to transform the way governments budget for the cultural sectors. She wants to raise awareness and build momentum for promoting cultural initiatives and safeguarding heritages. Such endeavours will bring more joy, peace and understanding in our world, curb mistrust and miscommunication, and become great sources to strengthen societies as they promote social cohesion, facilitate freedom of expression, empower the marginalised, create good governance and democratic spaces, and of course boost economy and tourism employment.