She founded Zaytouneh.com in 2011, and Atbaki 2014, creating the largest video recipe platform in Arabic, used by millions. Fida is Managing Partner at Amam Ventures, an impact fund that caters to businesses that are committed to diversity and inclusion. Fida is co-founder of the fast-growing “Women in Business Arabia” network, board member at the MicroFund for Women and has served on several advisory boards of startups and NGOs empowering women & youth. Prior to Zaytouneh, Fida worked in different areas in the media domain for 9 years, during which she produced hundreds of hours of video content. Coming from a production background, Fida strongly believes in the power and potential of the audio-visional content.
She is a member of INTAJ- Jordan. Fida was selected as E&Y emerging entrepreneur for the year 2013 for her work with Zaytouneh. She is also Jordan’s Ambassador for Women Entrepreneurship Day (WED) 2015-2019. Fida has worked closely with angel investors essentially managing their investment portfolios including activities such as opportunity identification, deal structuring, operational assistance at the portfolio company level as well as board representation. She and the Amam team are now working on strengthening a wider pipeline of impactful SMEs through their ARCAN platform. Fida is a mother of four children, an advocate for more inclusive work cultures and constantly working on the economic empowerment of women.