Dr. Sirikul ‘Nui’ Laukaikul
She is a brand strategist and sustainability advisor, Founder, The BrandBeing, and Country Director, SB (Sustainable Brands), Thailand. After working for global corporations for nearly 20 years, Nui established her own consulting firm, the Brandbeing Consultancy.
The mission of her firm is to be a small but competent strategic advisor to Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to develop brand strategy is based upon the Sufficiency Economy Philosophy:
A Mindset to Advance Your Brands. With a background ranging from creative to management to professional training plus her own unique combination of creative flair and strategic thinking, Nui is a “one-of-a-kind” consultant who can provide strategic and holistic recommendations that are sensible and practical for each client’s issues. Her strengths are Brand Strategy Development, Branded CSR, and Brand-led Business Planning. She is the author of Build Brand and Sufficiency Branding, Sustainable Brand pocket books. In addition, she is a special lecturer for Chulalongkorn University, Bangkok University as well as founder of the well respected พอแล้วดี The Creator (PorLaewDee) program for young entrepreneurs.
Nui was invited by Krungthep Turakit TV to be the special TV host for the Marketing 3.0 TV program on the occasion of Phillip Kolter’s talk in Thailand.
She also hosted Sustainability Global Trends and the Global Dialogue TV program for the 2013 Global Dialogue on Sustainable Development Conference. Nui is well respected in her field as being one of the most knowledgeable consultants in Corporate Branding and Sustainable Development.
Her branding experiences cover from Banking to Education, from large corporation to SME. She received her Bachelor’s degree in Mass Communications from Chulalongkorn University, Master’s degree in Advertising Management from University of Texas at Austin, and PhD in Human Resource Development from International Program of Victoria University, Australia and Bhurapa University, Thailand.
Her speech on (Good) “Karma Marketing” and “Moderation and Sustainable Development” have been admired and referenced among those who practice business with compassion. A dear Soul Sister who is an ardent advocate for self-reliance, social strength and sustainability. The empowered and eminent group of #G100 is stronger with your presence and leadership.