Dr. Sirikul ‘Nui’ Laukaikul

Dr. Sirikul ‘Nui’ Laukaikul     

She is a brand strategist and sustainability advisor, Founder of The BrandBeing, and Country Director for SB (Sustainable Brands), Thailand. After working for global corporations for nearly 20 years, Nui established her own consulting firm, BrandBeing Consultancy.

The mission of her firm is to be a small but competent strategic advisor to Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to developing brand strategy is based upon the Sufficiency Economy Philosophy: A Mindset to Advance Your Brands. With a background ranging from creative management to professional training, plus her own unique combination of creative flair and strategic thinking, Nui is a “one-of-a-kind” consultant who can provide strategic and holistic recommendations that are sensible and practical for each client’s issues. Her strengths are Brand Strategy Development, Branded CSR, and Brand-led Business Planning. She is the author of “Build Brand” and “Sufficiency Branding, Sustainable Brand” pocketbooks. In addition, she is a special lecturer at Chulalongkorn University and Bangkok University, as well as the founder of the well-respected พอแล้วดี The Creator (PorLaewDee) program for young entrepreneurs.

Nui was invited by Krungthep Turakit TV to be the special TV host for the Marketing 3.0 TV program on the occasion of Philip Kotler’s talk in Thailand. She also hosted the Sustainability Global Trends and Global Dialogue TV program for the 2013 Global Dialogue on Sustainable Development Conference. Nui is well respected in her field as one of the most knowledgeable consultants in Corporate Branding and Sustainable Development.

Her branding experiences cover from Banking to Education, from large corporations to SMEs. She received her Bachelor’s degree in Mass Communications from Chulalongkorn University, a Master’s degree in Advertising Management from the University of Texas at Austin, and a PhD in Human Resource Development from the International Program of Victoria University, Australia, and Bhurapa University, Thailand.

Her speeches on “Karma Marketing” and “Moderation and Sustainable Development” have been admired and referenced among those who practice business with compassion.